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The Two Most Insightful Reports in the AdWords Interface
The AdWords interface is packed with so much information, graphs and reports that it’s hard to know where to start. Below are two very insightful and effective reports that every advertiser should be...
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Answering Real-World Business Questions with Google Insights for Search
Google has a wide range of media planning tools that when combined, provide actionable insights for marketers. Whether you are developing an online media plan from scratch or iterating on an existing...
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The Risks and Rewards of Remarketing
Remarketing has been a buzz word in the industry since Google introduced it as a new targeting feature in March of 2010, but it has had a steep rise in interest over the last year as indicated by...
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Automate Campaign Management Tasks with AdWords Rules
BY ADAM LEWIS Search Engine Marketing is a slave to the 80/20 rule. Typically 80% of traffic will come from just 20% of keywords. Similarly, time spent on Search Engine Marketing (SEM) campaigns...
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Google’s New Image-Based Ad Format for Online Retailers
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in...
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10 Tips to Improve the Performance of Google Product Listing Ads
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who...
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Three Google Marketing Platforms Crucial to Outdoor Retailers (Winter OR 2013)
An Unofficial Look at AdWords, Product Listing Ads and Google+ Local Presenters: Alex Sepulveda & Adam Lewis Summary from the Outdoor Industry Association: Led by former Google employees, the...
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Don’t Wait for Google. An Overview of Enhanced Campaigns
In June 2013, Google will automatically convert your existing campaigns over to the Enhanced Campaign format. Since this change could have significant impacts to your ad targeting and budget, it’s a...
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